A few reasons why I love Henrick's Gin: It doesn't taste like Christmas trees (like most gin does), it's made of Bulgarian rose and cucumber, the old timey art and aesthetic branding is awesome (monty python much?), Originality, the bottle looks like a vintage medicine vessel, they host croquete challenges and are trying to reinstate it as an Olympic sport, and they have dedicated a website to The Unusual. Check out their gin limericks: Excuse me bartender, there's a poem in my gin.
Gin and the Bore
“A gin is a gin is a gin
swore the bore
nothing odd can be.”
But if that gin should win eleven botanicals in
oh, then what a gin it would be.
So we tricked him in bed,
gave him Hendrick’s instead
then fully sober, he shouted with glee
“this gin is not gin like others that be
yet it tastes even more like gin to me.”
*When I'm thinking of cocktails at 2 in the afternoon I know it's time to look for a new job.
** Update: It's almost 6 and I'm going home to have hendricks, st.germain and cukes. Yay me!